Sunday, November 11, 2012

World Star Hip Hop


WorldStarHipHop is the most popular website on the Internet for hip-hop and urban culture. This website is full of music, blogs, fights, and content that some might consider to be pornographic. Sex, drugs, money, and guns are reoccurring themes on this website.  Each post on the website is in video form, so it gives you something to look at to keep your attention. Friends of mine call it “current events for the hood,” which I found funny because, according to Worldstar’s wiki page, the creator of the site says that it is “CNN of the hood.” This website is very entertaining. The website also contains content that is informational. There might be presidential debate footage on there to get young people to vote. There are motivational videos on the site. Success stories are also common on the site. WorldStarHipHop  has also been a huge marketing tool for the entertainment industry.  It also helps the fans keep up with what is going in the lives of celebrities (similar to the tabloids). The entertainment industry post music videos (some of which are too graphic to show on television), video blogs, concerts, interviews and other types of promotional information to the site and due to the amount of traffic it is very beneficial for the artist. I am from Detroit and one of our local rap groups named, “Doughboyz Cashout,” have lots of videos posted on this website.  When I go out of town, or meet people from out of town they ask me about them.  The first question I ask is how did you hear about them, their answer usually is from WorldStarHipHop.

The down side of the website is that it also exploits African Americans. It makes every African American male look like a “thug,” every female look promiscuous, and it makes every African American person look “ghetto.” There is an abundance of ignorant videos that are there for entertainment purposes, but they make the African American culture look bad.  For these reasons, a website called Abovetopsecret.com wants the site to be banned. They portrait the bad stereotypes and degrade African American people.  Lots of people feel that it does not degrade them that it is just entertainment. With that being said, WorldStarHipHop is the “one stop shop” for urban entertainment on the Internet.