iPad

One trend that has been keeping steady in the entertainment industry is the use of Apple products. The main reason for this is performance. Apple computers are usually more powerful and faster which is very important when you are working with a lot of data. In studios across the United States Apple is the standard computer used, rather it is a audio recording studio or a television studio, to a movie studio.

Apple can out with a device called the iPad which is a unique device. The iPad is essentially Apple’s tablet but the iPad is powerful enough to effectively control a recording studio for music. iPad studios are being used by professionals as well as amateurs. The iPad is cheap in relation to other studio computer, and it has software that is specifically for this device and purpose. Not only is it cool, to set up a iPad studio, but it can also be cost effective and efficient.

After researching iPad studios I found out that not only are they used in recording studios, but they also are used for other types of studios. People use these devices for video, animation, and for many other types of production work.  The iPad can use almost any application or program that a Macbook or Apple desktop computer can use.

The iPad would be perfect for me because I can work off of this one device instead of having multiple devices for each singular thing that I want to work on. I work with music, videos, graphics, and web design. The iPad will allow me to have a portable device that I can use for all of these things. Of course, I would still want a larger more powerful device that I can work on. But for convience sake the iPad would be a great investment for my business.

Loyalty or Money?

In the entertainment industry the best asset you have is your network. Networking is key. While networking you will be presented with lots of opportunities. Some of these opportunities will make you ask yourself this question “Is loyalty more important than my money?” Meaning there may be a point in time when you have to do something that someone in you network might not like to make more money.

Growing up I found out that loyalty is important in any relationship that you pursue. My opinion is that loyalty is more important, but making money is the goal. You have to find a middle ground for both. And the key to this is open communication. I am one of the founding members of a entertainment company and we are faced with this problem everyday. We mainly throw parties and events. I also have my personal brand that I am building separate from the company. The loyalty part comes in where my personal brand is asked to work with a competitor, then I have to make a decision. Should I take the money the competitor is offering or should I remain loyal to my company.

Everyone is not going to agree with every move that I make. But in order to remain loyal I keep them informed and if something is brought to my attention that it is in fact dis-loyal I choose loyalty every time. I feel loyalty is more important. Do you?

IP

My business Curtis Digital Media has tons of Intellectual Property (IP). To protect this IP, I have to make sure that all trademarks and copyrights are properly registered. If each one is not properly registered then it opens up a can of worms for my business. It may cause a lot of legal issues for Curtis Digital Media. The main issue with this would be people would be able to unlawfully use my original works, and profit from it with no regard for me.

My main trademark will be the name “VonMoneyYall.” This is more of a stage name and VonMoneyYall is the face of the company. When people see or hear the name VonMoneyYall they will already know what to expect from us. The name VonMoneyYall will be comparable to a “Jay-Z” or “P. Diddy.”

I have a distinctive calling card that I will put on every song that is produced or has VonMoneyYall on it. This is a distinctive sound that is made is the background of every song that is produced by the engineers at Curtis Digital Media. This is something that does not take away from any song or any type of production that our company does. But, it is a trademark that will be known as ours.

Another calling card is that all of the artist who rap or sing will have to say “its (insert stage name)

 Yall” when featured on a song. They will say it with a certain tone and cadence. For example, if VonMoneyYall is feature on a song he will be required to say “Its VonMoneyYall” on who ever song it is and this will allow everyone to know that Curtis Digital Media is a part of this production. It’s not so much of what was said(that is important to), but how its said. These trademarks will help protect the work done by Curtis Digital Media.

IP law Concentration

https://itunes.apple.com/us/itunes-u/intellectual-property-law/id388454392

Apple vs Samsung

http://iplawpodcast.com

The Federal Trade Commission

http://www.ipcolloquium.com/Programs/18.html